Microsoft Ads Phase 2 (I’m A PC)
After two weeks of ads about nothing to get the public’s attention, Microsoft took to the airwaves again Thursday with a new spot meant to reclaim the image of its most important product from rival Apple.
The “I’m a PC” spot opens with Microsoft employee Sean Siler standing against a white background and channeling the frustrated “PC” character from Apple’s “Get a Mac” campaign, which has been bashing Microsoft and its flagship Windows Vista operating system since 2006.
“Hello. I’m a PC. And I’ve been made into a stereotype,” Siler says with a wave.
The 60-second spot, which will see heavy rotation on prime-time network television and on the Web, continues with a series of testimonials by Microsoft employees (including Bill Gates), ordinary people and celebrities in diverse settings around the world who proclaim, “I’m a PC.”
Mind-body medicine expert Deepak Chopra intones, “I am a PC and I am a human being. Not a human doing. Not a human thinking. A human being.”
The spot closes with the tag line “Windows: Life without Walls,” which Microsoft tested globally for a year, said Bill Veghte, senior vice president of Microsoft’s online services and Windows business group. It’s part of the company’s $300 million marketing blitz, including print, Web, television and outdoor advertising.
Here’s “I’m a PC”
I personally feel the Ads are bland and Microsoft hasn’t released any decent Ads since Windows 95. Compare the 2 Ads and you make the choice.
Man, now that makes me want Windows 95 all over again. Isn’t this the way Advertising should be?
About the Author: Dusty Edwards is a Web Publisher, Blogger and Internet Entrepreneur. He is the owner of a TriCities consulting firm which specializes in network security and server administration. Dusty is a geek-at-heart who founded Tek-Media.net so that he could share useful information and discuss Technology with others.
